Her Hustle End-of-Year Campaign
Business strengthening support
Direct economic assistance (as resources allow)
Digital and business skills training
Ongoing mentorship and community connection
Your contribution helps Her Hustle fulfill its commitment to elevating women entrepreneurs with the tools, resources, and support they need to enter 2026 stronger and more economically resilient.
- Work directly with women to understand their business realities
- Identify operational patterns that correlate with growth and stability
- Test different forms of business support and behavioral nudges
- Explore how digital practices relate to entrepreneurial outcomes
- Strengthen financial and digital readiness within our community
- Build evidence that shapes future product and support design
This campaign is not just about assisting women today, it is about building the insights and groundwork to scale impact responsibly, ensuring future solutions are grounded in the lived experience of women micro-entrepreneurs.
Why Your Support Matters
- Limited working capital
- Difficulty restocking during slow seasons
- Lack of access to formal credit systems
- Minimal access to digital and business training
- High economic pressures as primary caregivers
Your Impact
- Strengthen and stabilize their businesses
- Access essential digital and business training
- Build capacity for long-term resilience
- Increase household income and financial security
- Uplift their families and communities
Stand With Women Entrepreneurs
- $25 – Supports essential digital or business skills training
- $50 – Helps a woman replenish inventory or stabilize her business
- $100 – Provides expanded business support for a woman entrepreneur
- $250+ – Equips multiple women with resources and capacity-building Even a small gift can shift a woman’s entire economic trajectory.
Her Hustle End of Year Campaign
Support Her Hustle
What the existing landscape looks like:
Digital loans are often tiny in size (e.g $12)
Fees can exceed 100% APR
Loan terms are short—weekly or monthly
Many models rely only on:
- Mobile money transaction history
- basic phone usage
These products often improve short-term well-being or shock resilience but rarely support long-term business growth.
For women entrepreneurs in the informal sector:
Business activity is rarely captured in existing data
Inventory cycles, customer trends, and operational behavior remain invisible
Access is limited despite high entrepreneurial activity
How to Give
To make giving simple and inclusive, we are partnering with The Melanin Fund.l a 501 (1)(3c) organization based in the united states.
For U.S.-Based Donors
Make a secure, tax-deductible donation through The Melanin Fund
Join the Movement
This campaign is more than fundraising , it is our promise and commitment to uplift women building Africa’s economic future. Every gift matters. Every contribution creates possibility.
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